Rodgers' remit will be to build on Euro RSCG's plan to ensure high standards of creativity across all media and he will take a client-facing new-business role within Interaction. He replaces David Hennessey, who will continue in his role as the design director, reporting to Rodgers.
Rodgers comes from the same job at Euro RSCG MVBMS in San Francisco, where he set up its interactive agency and worked on clients such as Yahoo! and Philips.
Euro RSCG's chief executive, Chris Pinnington, said: "Interactive doesn't work as a bolt-on function; it needs to be totally integrated into the team, which is creating great creative solutions across every media."
The director of Interaction, Euan Wilcox, added: "Scott and I worked together in Sydney, and his energy and enthusiasm for the medium and his complete understanding of integrated campaigns will be a big asset to us here in London. Interaction is working much closer with the main agency, and it made sense to tap into Scott's talent."
Before joining its San Francisco office in 2000, Rodgers was the deputy creative director at Euro RSCG Partnership in Sydney.
He said: "Euro RSCG Wnek Gosper is one of the agencies best positioned in London to prove that the key to integration is great ideas. Its diverse client base provides a fertile ground on which to launch integrated campaigns."
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