The 13-strong UK group, which includes the ad agency Euro RSCG London, the direct marketing agency EHS Brann and the PR agency Biss Lancaster, will complete an audit with the Carbon Neutral Company and will be reducing its emissions and off-setting those which are unavoidable. Skybridge, the group's internal and supplier communications agency, is already carbon neutral.
The group will invest in carbon "units" which, in turn, are invested in programmes that lower CO2 emissions or replenish oxygen. These include tree-planting, wind farms and programmes to encourage alternatives to using kerosene in the developing world.
Individual companies within the group will also offer their clients carbon-neutral campaigns, publicity and live events and direct mail shots.
Kate Robertson, the Euro RSCG UK group chairman, said: "We're totally committed to becoming carbon neutral and are thrilled to be the first communications group in the UK to be able to offer this solution to all our clients. Being aware of the environ-ment and climate issues is a fundamental part of how we do business."
St Luke's was the first UK agency to go carbon neutral. It made the first carbon-neutral ad with its "more power to you" brand campaign for its former BT client. The ad's carbon footprint was offset at a cost of £3,500.
The DM agency Archibald Ingall Stretton became carbon neutral last month.
- Sustainability report, page 26
- Comment, page 48.