Euro RSCG appoints Mahoney as ECD

LONDON - Euro RSCG London has appointed Mick Mahoney, a creative director at Bartle Bogle Hegarty, as its executive creative director.

Mick Mahoney...new Euro RSCG executive creative director
Mick Mahoney...new Euro RSCG executive creative director

Mahoney replaces Mark Hunter, who left the agency in April to become the executive creative director of TBWA\London.

Euro RSCG has briefed Mahoney with leading the development of a broader creative talent base, as well as helping the agency to deliver on a more integrated offering.

He will work closely with Russ Lidstone, the chief executive, and Gerry Moira, the chairman, who has been responsible for overseeing the agency’s creative department since Hunter’s departure.