A slice of Heinz business is up for grabs after Euro RSCG Wnek
Gosper was forced to resign its pounds 2 million Weight Watchers account
because of a potential client conflict.
Heinz is expected to hold a pitch for Euro RSCG’s share of its brands,
but it is not known whether the company will look outside its remaining
roster agencies, Bates Dorland, which handles most brands, and GGT,
which looks after baby food.
Euro RSCG’s decision to end its ten-year relationship with Heinz comes
weeks after the agency won Haagen-Dazs’s pounds 4 million account.
Haagen-Dazs is thought to be planning a UK advertising campaign for its
Weight Watchers manufactures a competitive frozen dessert product, thus
forcing the agency to choose between the two clients.
Brett Gosper, the chief executive of Euro RSCG, said: ’Both are
fantastic companies and brands and to choose between them was not
Heinz has stuck with the agency through a number of mergers. Last year
it awarded Euro RSCG the pounds 1 million task of launching a new range
of frozen pizzas.
Alistair Duff, the Heinz general manager, marketing, was surprised by
the move and said: ’We are completely happy with Euro RSCG.’
Of Heinz’s two other roster agencies, Dorlands handles the corporate
branding campaigns for most products, including baked beans, spaghetti,
tomato ketchup and tinned soups. GGT works with Heinz on Complan and the
Farley’s range of baby rusks and milks.
Euro RSCG also encountered client conflicts with Heinz Weight Watchers
three years ago, because of the launch of the low-fat spread,
This week’s resignation is the second by Euro RSCG in just over a
Last May, it gave up another big-name client, Guinness, (Campaign, 10
May 1996), following the brewer’s decision to hand over the agency’s
pounds 5 million Kilkenny business to Publicis just weeks before the
Euro RSCG picked up the Bass account a few months later.