Euro RSCG beefs up planning operation with senior hirings

Euro RSCG Wnek Gosper has taken on two heavyweight planners with the aim of adding extra muscle to its strategic output.

Euro RSCG Wnek Gosper has taken on two heavyweight planners with

the aim of adding extra muscle to its strategic output.



Mike Bentley, currently the deputy planning director at Young & Rubicam,

takes up the post of board planning director on Haagen-Dazs, Cadbury and

Microsoft later this month. Joel Levy, the former international planning

director at WCRS, joins Euro RSCG from Clark & Taylor in the new role of

strategy director, working principally on Abbey National and

Citroen.



Neil Dawson, the planning director of Euro RSCG, commented: ’These are

two of the very highest calibre planners in London. They are both

inspirational strategic thinkers and outstanding creative planners.’



Bentley, 34, went into advertising after a career as a professional rock

climber. He joined Generator in 1991 as a graduate trainee on Barclays,

and moved to Butterfield Day Devito Hockney (now Partners BDDH) and then

to WCRS before joining Y&R as a senior planner in1995. He was promoted

to deputy planning director a year later working on accounts such as

Kronenbourg, COI and Sugar Puffs.



Bentley said: ’Euro RSCG has an outstanding client list. The potential

to produce excellent work is almost unlimited. I am very much looking

forward to it.’



Levy started as a graduate trainee at Research International, and

subsequently moved to Dewe Rogerson and then to DMB&B before going to

WCRS in 1995 as a board planner on BMW and First Direct. He was made

international planning director last year.



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