Euro RSCG Wnek Gosper has taken on two heavyweight planners with
the aim of adding extra muscle to its strategic output.
Mike Bentley, currently the deputy planning director at Young & Rubicam,
takes up the post of board planning director on Haagen-Dazs, Cadbury and
Microsoft later this month. Joel Levy, the former international planning
director at WCRS, joins Euro RSCG from Clark & Taylor in the new role of
strategy director, working principally on Abbey National and
Neil Dawson, the planning director of Euro RSCG, commented: ’These are
two of the very highest calibre planners in London. They are both
inspirational strategic thinkers and outstanding creative planners.’
Bentley, 34, went into advertising after a career as a professional rock
climber. He joined Generator in 1991 as a graduate trainee on Barclays,
and moved to Butterfield Day Devito Hockney (now Partners BDDH) and then
to WCRS before joining Y&R as a senior planner in1995. He was promoted
to deputy planning director a year later working on accounts such as
Kronenbourg, COI and Sugar Puffs.
Bentley said: ’Euro RSCG has an outstanding client list. The potential
to produce excellent work is almost unlimited. I am very much looking
forward to it.’
Levy started as a graduate trainee at Research International, and
subsequently moved to Dewe Rogerson and then to DMB&B before going to
WCRS in 1995 as a board planner on BMW and First Direct. He was made
international planning director last year.