Euro RSCG boss woos Lowe creative team on strength of TV advertising opportunities

Mark Wnek, the executive creative director of Euro RSCG Wnek Gosper, has lured a top team from Lowe Howard-Spink.

Mark Wnek, the executive creative director of Euro RSCG Wnek

Gosper, has lured a top team from Lowe Howard-Spink.



Paul Copeland and Steve McCabe have been at Lowes for nearly two years,

during which time they worked on a range of accounts including Tesco,

Imperial Tobacco, Vauxhall, Weetabix, Lloyds Bank and Carlton TV. Last

year they won a Creative Circle Bronze for a campaign for Tesco

Express.



Wnek said: ’I look at about 40 books a day and theirs is the first to

impress me this year. But it’s not as simple as a good book, it’s just

as much about personality, professionalism and fitting in with the rest

of the team.’



Copeland said: ’We are going to Euro RSCG to work on TV. We have always

felt we were better at it, but it is hard to get a good TV brief at

Lowes.’



The pair do not consider the seven broadcast commercials they have

created for clients worth putting on their reel. Instead McCabe, a

writer, and Copeland, an art director, have compiled a reel of ads they

have shot and edited themselves.



McCabe and Copeland met at Preston Polytechnic. They won a Creative

Circle Best Poster award four years ago for their first professional

piece of work - an ad for McDonald’s pizzas which they created while on

a placement at Leo Burnett.



Before Lowes, Copeland and McCabe spent two years at DMB&B. They created

a poster for Cancer Research with the shock headline: ’Most charities

want you to examine your conscience - we’d rather you examined your

testicles.’



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