Mark Wnek, the executive creative director of Euro RSCG Wnek
Gosper, has lured a top team from Lowe Howard-Spink.
Paul Copeland and Steve McCabe have been at Lowes for nearly two years,
during which time they worked on a range of accounts including Tesco,
Imperial Tobacco, Vauxhall, Weetabix, Lloyds Bank and Carlton TV. Last
year they won a Creative Circle Bronze for a campaign for Tesco
Wnek said: ’I look at about 40 books a day and theirs is the first to
impress me this year. But it’s not as simple as a good book, it’s just
as much about personality, professionalism and fitting in with the rest
of the team.’
Copeland said: ’We are going to Euro RSCG to work on TV. We have always
felt we were better at it, but it is hard to get a good TV brief at
The pair do not consider the seven broadcast commercials they have
created for clients worth putting on their reel. Instead McCabe, a
writer, and Copeland, an art director, have compiled a reel of ads they
have shot and edited themselves.
McCabe and Copeland met at Preston Polytechnic. They won a Creative
Circle Best Poster award four years ago for their first professional
piece of work - an ad for McDonald’s pizzas which they created while on
a placement at Leo Burnett.
Before Lowes, Copeland and McCabe spent two years at DMB&B. They created
a poster for Cancer Research with the shock headline: ’Most charities
want you to examine your conscience - we’d rather you examined your