Danka, the fax and photocopier company, is thought to have
appointed Euro RSCG Wnek Gosper to handle its European account, which is
worth between pounds 5 million and pounds 8 million.
Euro RSCG beat Grey and Publicis Focus to win the business, after
pitches took place five weeks ago. The spend will be split between key
European markets, including the UK, Germany and France.
Last year, Danka bought Kodak’s global photocopying business for dollars
600 million and has since decided to raise its profile. Danka had
previously spent most of its marketing budget on sports sponsorships
but, although the name became familiar, audiences were still unclear
what the name stood for.
Danka took a pounds 7 million sponsorship of the Arrows Formula One
team, which last season featured Damon Hill as its star driver. It also
secured a product placement deal with the film, Rogue Trader, starring
Ewan McGregor and Anna Friel, about the infamous City trader, Nick
Danka has also invested heavily in horse racing sponsorship. A pounds
300,000 deal with the Lambourn Training Association proved fruitful when
horses from the stable won the Grand National, the Cheltenham Gold Cup
and the Champion Hurdle.
Chris Pinnington, the managing director of Euro RSCG, was unable to
confirm the win.