Euro RSCG lands German launch of Kholer

- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.

- Euro RSCG in Germany has landed the task of launching the American engineering-to-leisure company, Kholer Co, in the German market.

The brief includes advertising, sales promotion and PR, but no budget has been disclosed.

Kholer is involved in a wide variety of activities, from the development of engines and generators to the provision of kitchenware. It also owns a number of luxury hotels and golf courses.

Euro RSCG Werbeagentur in Dusseldorf will work with its sister PR agency, ABC, on the integrated launch campaign, which will begin in 1999.