Euro RSCG lands Hooch worldwide task

Bass Beers Worldwide has appointed Euro RSCG Wnek Gosper to handle its Hooper’s Hooch brand internationally.

Bass Beers Worldwide has appointed Euro RSCG Wnek Gosper to handle

its Hooper’s Hooch brand internationally.



The agency, which has handled the UK account since 1996, will create a

core campaign that can be developed by Bass for export to various

markets in Europe, Asia and the US.



Bass plans to launch Hooch in the US later this year.



The move is part of Bass’s plans to centralise the marketing of all its

international drinks brands into the UK.



The company announced last October that it was talking to its UK

agencies with a view to creating a global roster for the first time.

Bass has previously used a number of small, local advertising agencies

in different countries.



Dominic Harrison, marketing director for Bass Beers Worldwide, said: ’I

am delighted to be bringing, through Euro RSCG, the international

thinking on Hooch into line with the UK.’



Brett Gosper, chief executive of Euro RSCG, added: ’After relaunching

the brand in this country, it is great to have the opportunity to

develop work for so many different markets.’



Bass appointed Euro RSCG to handle both Hooch and Grolsch two and a half

years ago, shortly after the agency resigned its Guinness business.



Earlier this year, Bass appointed Mustoe Merriman Herring Levy to

advertise several of its brands internationally.



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