Euro RSCG Wnek Gosper has been appointed to take over the UK
creative account for the electronic US stock market, Nasdaq.
Media on the business is already handled by Euro RSCG’s sister company,
Mediapolis, which won the account a year ago. Nasdaq has been running
ads by Messner Vetere Berger McNamee Schmetterer/Euro RSCG in the US,
but some creative work will now get the local treatment from Euro RSCG
Nasdaq has been advertising exclusively on television but is thought to
be planning an additional press and poster campaign this year, devised
with the help of Mark Wnek, Euro RSCG Wnek Gosper’s executive creative
Nasdaq, which sponsors Sky Sports’ television coverage of the National
Football League, is waging a campaign to promote listings for European
companies. Television ads ran in the UK in the first and last quarters
of 1997, aimed at businessmen in the South-east of England.
Set up in 1971 as the first electronic stock market, Nasdaq provides a
listing for more than 5,500 fast-growing US companies and is bigger than
the London and Tokyo stock exchanges. Nasdaq has drawn some of the
world’s largest hi-tech companies to its market including Microsoft,
Apple, Intel and Dell.
Nasdaq is petitioning to be seen as a more realistic measure of stock
market performance than the Dow Jones index, which lists only 40
Nearly 50 UK companies are listed on Nasdaq including Richard Branson’s
Virgin Express airline.
No-one at Euro RSCG was available to comment as Campaign went to
Nasdaq’s associate director of international marketing, Judith Lacey,
said: ’Press and poster work may be adapted for the UK in the future.’