Euro RSCG lands Stefanel creative account

Stefanel, the Italian fashion company, has appointed Euro RSCG Wnek

Gosper to handle its pan-European creative account.

The brief includes television, cinema and print across several key

European markets. It will be developed from Euro RSCG Wnek Gosper's

London office but will not run in the UK.

Stefanel, which produces both menswear and womenswear, is at present

expanding throughout Europe. Its target market is 25- to 35-year- old


Euro RSCG's pitch was led by Joakim Jonason, its creative director, and

Ben Simonds-Gooding, the head of account management. Jonason, who joined

Euro RSCG in June, previously worked on the Diesel account at the

Swedish agency Paradiset DDB. This year he picked up the Grand Prix

award at Cannes for his work on the jeans brand. Simonds-Gooding was

previously European marketing director at Tommy Hilfiger.

Euro RSCG won the account after a pitch against an undisclosed Italian


A pan-European campaign is due to break early in the new year.

Jonason said: "Stefanel is a well-established Italian fashion brand. At

the moment it is in the process of changing and this is a fantastic


A Stefanel spokesman said: "The communication that Euro RSCG has brought

us stands out because it has given us something we can use internally to

help focus, as well as delivering a point of view to the consumer."

Stefanel's range of brands include Sigma, S.P.Q.R City, and New


It has previously had a presence in the UK but pulled out seven years

ago after sales dipped.

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