Stefanel, the Italian fashion company, has appointed Euro RSCG Wnek
Gosper to handle its pan-European creative account.
The brief includes television, cinema and print across several key
European markets. It will be developed from Euro RSCG Wnek Gosper's
London office but will not run in the UK.
Stefanel, which produces both menswear and womenswear, is at present
expanding throughout Europe. Its target market is 25- to 35-year- old
consumers.
Euro RSCG's pitch was led by Joakim Jonason, its creative director, and
Ben Simonds-Gooding, the head of account management. Jonason, who joined
Euro RSCG in June, previously worked on the Diesel account at the
Swedish agency Paradiset DDB. This year he picked up the Grand Prix
award at Cannes for his work on the jeans brand. Simonds-Gooding was
previously European marketing director at Tommy Hilfiger.
Euro RSCG won the account after a pitch against an undisclosed Italian
agency.
A pan-European campaign is due to break early in the new year.
Jonason said: "Stefanel is a well-established Italian fashion brand. At
the moment it is in the process of changing and this is a fantastic
opportunity."
A Stefanel spokesman said: "The communication that Euro RSCG has brought
us stands out because it has given us something we can use internally to
help focus, as well as delivering a point of view to the consumer."
Stefanel's range of brands include Sigma, S.P.Q.R City, and New
England.
It has previously had a presence in the UK but pulled out seven years
ago after sales dipped.
