Euro RSCG is Livingstone’s choice

Euro RSCG Wnek Gosper has pulled out of the pitch for the Labour Party to handle one of the most talked-about campaigns in recent history - Ken Livingstone’s run for London mayor.

Euro RSCG Wnek Gosper has pulled out of the pitch for the Labour

Party to handle one of the most talked-about campaigns in recent history

- Ken Livingstone’s run for London mayor.



Euro RSCG, which was appointed late on Tuesday, will be a major player

in the Livingstone campaign. It is turning its Great Newport Street

offices into campaign headquarters and will be involved in all aspects

of the election campaign from fundraising and PR to press, poster and

possibly TV ads.



Livingstone said: ’I’m delighted that the fourth-largest agency group in

the world has chosen to run my campaign for mayor. They have shown

fantastic enthus-iasm, brimming with great ideas for the campaign.’



Euro RSCG’s chief executive, Brett Gosper, said: ’It is with great

regret that we are pulling out of the Labour Party pitch. It has always

been our policy to favour actual business over speculative pitches.

Despite being inundated with offers from the top agencies, Ken

Livingstone demonstrated enormous confidence in us by appointing us

without a pitch.’



The decision coincides with news that Saatchi & Saatchi, also

shortlisted for the Labour Party account, has run into difficulties with

the party after it produced an ad for the Multiple Sclerosis Society

ridiculing Tony Blair.