Euro RSCG Wnek Gosper has pulled out of the pitch for the Labour
Party to handle one of the most talked-about campaigns in recent history
- Ken Livingstone’s run for London mayor.
Euro RSCG, which was appointed late on Tuesday, will be a major player
in the Livingstone campaign. It is turning its Great Newport Street
offices into campaign headquarters and will be involved in all aspects
of the election campaign from fundraising and PR to press, poster and
possibly TV ads.
Livingstone said: ’I’m delighted that the fourth-largest agency group in
the world has chosen to run my campaign for mayor. They have shown
fantastic enthus-iasm, brimming with great ideas for the campaign.’
Euro RSCG’s chief executive, Brett Gosper, said: ’It is with great
regret that we are pulling out of the Labour Party pitch. It has always
been our policy to favour actual business over speculative pitches.
Despite being inundated with offers from the top agencies, Ken
Livingstone demonstrated enormous confidence in us by appointing us
without a pitch.’
The decision coincides with news that Saatchi & Saatchi, also
shortlisted for the Labour Party account, has run into difficulties with
the party after it produced an ad for the Multiple Sclerosis Society
ridiculing Tony Blair.