- EURO RSCG Worldwide has named Gilles Berouard as the managing director for Eastern Europe.
Based in Prague Berouard, who is currently managing director of the Czech Republic agency, EURO RSCG Praha, will manage the region's operations along with Michel Kraus, who becomes chief financial officer for the region.
Berouard will be responsible for Euro RSCG agencies in Bratislava, Romania, Hungary, Russia, Bulgaria, Poland and Austria. The network's regional clients include Intel, Danone, Procter & Gamble, Philips and Peugeot.
Berouard will report to Pierre Lecosse, president and chief executive officer of EURO RSCG Europe. Berouard has been managing director of EURO RSCG Praha since 1994. Over the past five years he has been credited with making the start-up agency one of the top local agencies.
Kraus joined EURO RSCG group in 1992, starting as financial controller. Since 1994, he has been financial controller for Europe in charge of operations in Switzerland, Austria and Eastern Europe.