Euro RSCG Wnek Gosper launches a campaign for the Museum of London
this week, using a series of puns to capture visitors’ imaginations and
encourage them to try museum’s new gallery, London Now.
Three separate executions will be featured in every tube carriage on
every tube train in London, in an unprecedented media blitz through
One promotes the gallery with a picture of a West Indian bus conductor
and the headline: ’Routes.’ The copy reads: ’Whether your folks are West
Indian, Irish or Chinese, see how they built a vibrant, modern
A second execution, which centres on the trends and fashions represented
at the museum, is illustrated with an old-fashioned bra and is headed:
The final poster shows a box of special silver jubilee commemorative
tissues and is addressed to the Queen.
All the ads were art directed by Nigel Rose and written by Dominic
Chris Pinnington, the managing director of Euro RSCG, said: ’We have put
the Museum of London on to tube cards for the first time, and developed
a new look for this campaign. Museum advertising is getting more and
more cluttered, so we really need to stand out from the pack.’
It says: ’Cheer up, ma’am. Visit the new gallery at the Museum of
London.’ Next to the box of tissues, which is covered in a Union Jack
design, the copy on the poster reads: ’Very comforting for one’s annus
The body copy continues the theme with a series of puns such as: ’Keep
abreast. Get hooked. Be uplifted ... not an ounce of padding’.