Euro RSCG poaches Naked strategist as part of planning revamp

LONDON - Euro RSCG London has appointed Naked Communications' head of brand and business strategy Samantha Alonso as a senior planner, as part of an effort to revitalise its planning department.

Russ Lidstone: chief executive of Euro RSCG London
Russ Lidstone: chief executive of Euro RSCG London

Alonso had worked at Naked for four years, overseeing international clients including Coca-Cola, Kimberley Clark and Dyson. Previous to joining Naked she had spent time as a business analyst for McKinsey.

At the same time, Euro's has also hired Rachel Filer as a planner. Filer joins from Dare, where she worked on the agency's Sony and BMW accounts.

The appointments follow a series of new business wins for Euro's, from brands including Dulux and Comet.

Russ Lidstone, the chief executive of Euro RSCG London, said: "Sam and Rachel's integrated mindset embodies our strong planning and media positive approach, where digital and channel strategy are at the core of what we do and not some kind of bolt-on."

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