Euro RSCG produces latest CRE posters to challenge prejudices

Euro RSCG Wnek Gosper has unveiled three posters in the latest phase of its controversial poster campaign for the Commission for Racial Equality.

Euro RSCG Wnek Gosper has unveiled three posters in the latest

phase of its controversial poster campaign for the Commission for Racial

Equality.



The new work is aimed at the majority of people in this country who,

according to the CRE, are not actively racist but have some prejudices

about racial minorities. In one, a black man’s face is accompanied by

the headline: ’Scared?’ The small print underneath reads: ’You should

be. He’s a dentist.’



In another, an Indian woman dressed in a sari appears next to the

headline: ’Improve your English.’ The small print reads: ’Perhaps this

headmaster could help.’



The third execution features an Asian schoolboy accompanied by the

headline, ’No-one respects me’, while the small print reads: ’I’m an

Arsenal fan.’



The new ads had to be approved by the Advertising Standards Authority

after the CRE became the first victim of its new powers to pre-vet ads

earlier this year.



The CRE courted controversy in September when it put up three

deliberately racist posters, replacing them a few days later with new

posters carrying the CRE moniker and asking: ’Which was worse? This

advert or your failure to complain?’



The ads were written by Mark Wnek, David Chalu and David Jennings and

art directed by Steve Rutterford, Dexter Gunn and Paul Shearer.



They launch on 21 November and media was planned and bought by

Mediapolis.



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