Euro RSCG has named Iain Ferguson as the new chief of its global
marketing services group.
Ferguson succeeds Daniel Morel, the previous chief executive of Euro
RSCG Worldwide Marketing Services, who left earlier this year to replace
Jay Bingle as the chief executive of Impiric.
Ferguson will move to New York to take up his new position. He has a UK
background, having worked at the promotional and direct marketing group
KLP Euro RSCG as chief executive before taking the role of chief
executive Europe of Euro RSCG Marketing Services.
A key part of Ferguson's role is to ensure closer integration between
Euro RSCG's various DM, sales promotion, event marketing and interactive
marketing agencies. He will also look at making acquisitions.
Ferguson's recent management experience includes helping to create Euro
RSCG's global network The Sales Machine, which has brought together many
of its marketing services operations under one brand. However, Euro RSCG
will continue to run some direct and promotional agencies outside the
Sales Machine network.
Ferguson said: 'Marketing services is the fastest growing part of Euro
RSCG. There have been a number of acquisitions recently and a part of
the global role will be in making these work together.'
Ferguson's appointment coincides with other senior appointments at Euro
RSCG. Margaret Wagner has been named as the director of integrated
client services and Lisa Fabiano takes the new position of senior
vice-president of Euro RSCG Worldwide. Both have been promoted within