Euro RSCG still in running for The Sun ad account

LONDON - Euro RSCG is still in contention to retain The Sun's £9 million ad account, contrary to reports suggesting the agency has been knocked off the shortlist.

The Sun...Euro RSCG 'not dropped'
The Sun...Euro RSCG 'not dropped'

The agency is pitching against WCRS, The Red Brick Road and Fallon to retain the account, which it has held for three years.

WCRS, TRBR and Fallon have already made formal pitches for the business, while Euro RSCG is expected to pitch in early November. The agency created the "All for just 30p" campaign that is currently running across outdoor and TV.

The review was called at the end of July, and is being run through the AAR.

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