Euro RSCG scoops Lemsip and Disprin

Euro RSCG Wnek Gosper has scooped Lemsip and Disprin, two of Reckitt & Colman’s biggest brands, both of which were previously handled by BDDP GGT.

Euro RSCG Wnek Gosper has scooped Lemsip and Disprin, two of

Reckitt & Colman’s biggest brands, both of which were previously handled

by BDDP GGT.



Reckitt & Colman confirmed the account move, which should add another

pounds 4 million to Euro RSCG’s billings, and will reunite the global

household and pharmaceutical company with Euro RSCG. The agency used to

handle the cleaning spray, Mr Sheen, and the denture cleaner, Steradent,

before losing them to McCann-Erickson in a world-wide realignment last

year.



Brett Gosper, the chief executive of Euro RSCG, said: ’It is a great

compliment that even after an international alignment, a local client

finds a way to work with you.’



Lemsip and Disprin had been with BST BDDP before the global alignment

took the brands to McCanns, but the agency regained them in April 1996

after only three months because of client conflicts within the

McCann-Erickson network. In the pounds 120 million global realignment,

Reckitt & Colman dumped its roster of 40 agencies and handed all its

advertising and media business to McCanns.



A campaign for Lemsip Max Strength by BDDP GGT is running over the

winter months, in which an employee who has taken time off sick is

forced to explain his apparent good health to his boss after taking the

cold and flu remedy.



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