Orange Communications SA has appointed Euro RSCG Schurmann Bauhofer to create a fully integrated campaign for its launch next spring.
Orange Communications SA is the Swiss company established by the consortium comprising Orange, Viag AG, Swissphone Engineering AG and the Cantonal Bank of Vaud BCV, which won the third network mobile phone licence in Switzerland.
Euro RSCG won the account after a three-way pitch against two other unnamed Swiss agencies. The campaign will cross all media, including a website and direct marketing.
