Euro RSCG secures brief to build on So Good's UK success

So Good, the soya milk brand, has appointed Euro RSCG Wnek Gosper

to its £3 million creative account.

The account was previously held by M&C Saatchi, which created campaigns

using the celebrities Caron Keating and Twiggy to support the launch of

the product in February 2001. The business has moved to Euro RSCG

without a pitch.

So Good is positioned as a healthy alternative to milk and has achieved

sales of £6 million since launch. The drink is marketed by So Good

International, a joint venture between Du Pont and the Australian food

company Sanitarium.

Andy Leslie, the business director of So Good International, said: "We

are looking for a long-term partner to help us build on the excellent

launch we have had in the UK. We were impressed by Euro RSCG Wnek

Gosper's energy and passion for our brand."

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