So Good, the soya milk brand, has appointed Euro RSCG Wnek Gosper
to its £3 million creative account.
The account was previously held by M&C Saatchi, which created campaigns
using the celebrities Caron Keating and Twiggy to support the launch of
the product in February 2001. The business has moved to Euro RSCG
without a pitch.
So Good is positioned as a healthy alternative to milk and has achieved
sales of £6 million since launch. The drink is marketed by So Good
International, a joint venture between Du Pont and the Australian food
Andy Leslie, the business director of So Good International, said: "We
are looking for a long-term partner to help us build on the excellent
launch we have had in the UK. We were impressed by Euro RSCG Wnek
Gosper's energy and passion for our brand."