Euro RSCG uses Ewan McGregor to promote Direct Debit scheme

Euro RSCG Wnek Gosper has created a pounds 2 million campaign to support the Direct Debit payment scheme, using the voice of the actor, Ewan McGregor.

Euro RSCG Wnek Gosper has created a pounds 2 million campaign to

support the Direct Debit payment scheme, using the voice of the actor,

Ewan McGregor.



The campaign aims to show how using Direct Debit can free up your

time.



One commercial reveals how many hours of their lives the average person

spends sleeping (23 years), eating (four-and-a-half years), bathing (two

years) and, finally, paying bills through Direct Debit (five

minutes).



The second execution highlights the financial benefits of using the

Direct Debit payment scheme. McGregor’s voice tells us that the average

person spends pounds 3,000 on underwear, pounds 600 on films and a tenth

of his or her income on holidays over their lifetime. He then suggests

using Direct Debit to spread the payment of everyday bills.



Both ads, which use the Wannadies The Hit as a soundtrack, end with the

line: ’Do it with a debit. Direct Debit.’



The ads break on 25 January and will be broadcast in most TV

regions.



A radio campaign will follow in March. Media planning and buying is

through Mediapolis.



Mark Wnek, executive creative director at Euro RSCG, said: ’Direct Debit

saves you time, hassle and money. The problem is getting people to think

about financial management in a positive way. We’ve taken a more edgy

approach to show how Direct Debit isn’t just some stuffy banking

product.’



The films were written and art directed by Dave Jennings and Dexter

Ginn.



They were directed by Dom and Nic from Outsider.



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