The initiative, launched by non-for-profit organisation TED, was open to individual creatives. Ads were judged for engagement, humour, uses of innovative technology and whether it was a captivating story.
Euro RSCG London was a top-10 winner for its 'Walls' campaign, which captured people gathering in the streets and alleyways, picking up brushes to cover up their city's grey spaces with a rainbow of colours.
This week Dulux announced it had dropped Euro RSCG London and is gearing up for a review of its £7m UK advertising account.
Wieden + Kennedy appeared in the top 10 three times. The London agency won for its Nokia ‘The World’s Smallest Stop Motion Character Animation’ short film that demonstrated Nokia’s smartphone’s imaging capabilities.
Wieden + Kennedy also won for its ad campaign, ‘Born to Fire’ for Chrysler and for its 'Girl Effect, The Clock is Ticking' campaign for Nike Foundation.
Other top 10 winners included Venables Bellas and Partners for Intel and Ogilvy Johannesburg for The Topsy Foundation.
Honourable mentions went to Deutsch Inc for its Super Bowl Volkswagen ad ‘The Force’
TBWA\Chiat\Day was also honoured for Pepsi.
The top-10 winners receive a featured dedicated page in Ted.com’s winner’s gallery. Their ads will also appear on YouTube’s homepage and they will receive an ad on Ted.com, as well as being invited to attend a day at TED2011 in Long Beach.