- BBC World is the fastest growing pan-European news and information channel in both views and percentages, according to new pan-European research.
BBC World achieved monthly viewership of 8.2 per cent in the latest European Media and Marketing Survey, which surveys the top 20 earners across Europe.
It showed BBC World enjoying substantial and continued growth in monthly viewership, with an increase of 51 per cent in the second half of the year compared with the previous year's survey.
The survey brought good news also for Euronews, in which ITN is now the operating partner. The channel was shown to be ahead of CNN in three of Europe's major television markets, Germany, France and Spain.
The figures, which cover the whole of 1997, also show that Euronews is neck and neck with CNN in Switzerland and Italy. Its audiences are up in virtually every market.