European ad body slams 'sexist' ads

The Parliamentary Assembly Council of Europe has slam-med advertising for its sexist treatment of women.

A report, headed by the Turkish socialist MP Gulsun Bilgehan, blasted advertising for portraying women as a "perfect wife, mother or women-as-objects" before lambasting the industry for its reliance on female nudity as a sales ploy.

A resolution, presented to the Parliamentary Assembly last week, blamed the negative portrayal of women on the lack of adequate laws in many Council of Europe member states, and on the fact that national advertising codes are either flouted or don't exist.

The report didn't single out any individual nations as the worst offenders, but it did point a finger at advertising created for the fashion industry, blaming work for brands such as Dolce & Gabbana for the reappearance of "porn-chic" advertising.

It went on to call for member states to take action to ensure women are portrayed in a non-discriminatory manner in all ad formats, and to "change laws to make incitement to discrimination in any ad medium an offence".


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