European Commission invites agencies to pitch for £80m account

The European Commission has issued a tender inviting agencies to pitch for a place on its creative roster, with an allocated spend approaching £80 million over four years.

EC anti-smoking campaign
EC anti-smoking campaign

Agencies have until 10 October to tender for the roster, which will feature four agencies.  

Roster agencies will then be able to pitch for pan-European campaigns to promote a variety of public services across channels including TV, radio, social media and print.  

The EC is currently running an anti-smoking campaign called "ex-smokers are unstoppable".  

The three-year campaign, which launched in June, uses former smokers as role models to inspire those who want to quit.  

Agencies that have previously worked with the EC include M&C Saatchi and the German shops Media Consulta and Ketchum Pleon.  

In 2007, M&C Saatchi created a pan-European climate change awareness campaign for the EC's Environment Directorate-General.  

The animated TV ad promoted awareness of the small things in a daily routine that can help save the planet.  

The spot showed four characters engaged in everyday tasks such as turning off the power on a television, recycling, switching off a light and turning down a thermostat.

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