Euro's McKay to join Abbott Mead

Andy McKay, the joint creative director of Euro RSCG Wnek Gosper,

is leaving the agency to join Abbott Mead Vickers BBDO.



McKay, who joined Euro almost two years ago, is to take an art director

role at AMV as the partner of the writer Mary Weir.



Chris Herring, Euro's other joint creative director, is staying at the

agency. He will continue to run the department as creative director. A

brief is out to hire an art director to work with Herring. McKay and

Herring were promoted to the creative director roles last July to report

to the executive creative director Mark Wnek.



McKay hopes to focus on art directing without having to spend time on

management issues. He and Weir will work initially on Wrangler. Weir's

former creative partner, Damon Collins, recently left AMV to join Lowe

Lintas, where he now partners her husband Tony Barry.



McKay's career began at BMP DDB where he produced acclaimed work for

Clarks' shoes that was shot by the fashion photographer Helmut

Newton.



He joined Simons Palmer Denton Clemmow and Johnson in 1989, where he

rose to acting creative director and produced work including the

award-winning Nike 'Cantona 66' print ad. He left Simons Palmer shortly

before the TBWA merger in 1997. He had short stints as head of art at

M&C Saatchi and Lowe Howard-Spink before moving to Euro RSCG.



McKay said: 'I've enjoyed my time here but this move gives me the

freedom to do my own work. It was a difficult choice because I've

enjoyed working with Chris.'



McKay said he was particularly keen to be joining AMV: 'I'm leaving

because it was a good offer. It's such a good agency and is not a

hierarchical place at all.'



Herring said: 'It's sad to see him go but Andy has always said that he

prefers art directing to the role of creative director so I fully

understand his decision.'



Peter Souter, AMV's executive creative director, said: 'I'm happy to get

him here. I think Andy's slightly tired of carrying a department but

he's a great art director.'



McKay will take up the AMV job in early June.



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