Eurosport fixes spot and sponsorship deal with ABN-Amro

Eurosport has sold a spot and sponsorship campaign to banking giant ABN-Amro.

Eurosport has sold a spot and sponsorship campaign to banking giant

ABN-Amro.



Negotiated by Rutger Klein, an Amsterdam-based Eurosport sales

executive, the spots will air during the WTA and ATP tennis

championships, as well as during Champions League Classics, Eurogoals

and the Biathlon World Cup coverage.



ABN-Amro’s agency, Media Exposure, has also agreed a deal to sponsor

Sports Business Centre, the financial version of Eurosport’s daily news

update, Sports Centre. The show will cover news topics of interest to

the sporting financial community.



Hans Krechting, marketing communications manager at ABN-Amro, said: ’We

want to measure the effectiveness of pan-European TV for ABN-Amro.

Eurosport has a strong position in our main markets so we can’t wait to

see the results.’



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