Eurosport has sold a spot and sponsorship campaign to banking giant
Negotiated by Rutger Klein, an Amsterdam-based Eurosport sales
executive, the spots will air during the WTA and ATP tennis
championships, as well as during Champions League Classics, Eurogoals
and the Biathlon World Cup coverage.
ABN-Amro’s agency, Media Exposure, has also agreed a deal to sponsor
Sports Business Centre, the financial version of Eurosport’s daily news
update, Sports Centre. The show will cover news topics of interest to
the sporting financial community.
Hans Krechting, marketing communications manager at ABN-Amro, said: ’We
want to measure the effectiveness of pan-European TV for ABN-Amro.
Eurosport has a strong position in our main markets so we can’t wait to
see the results.’