Eurosport has created a dedicated sales team to handle advertising
and sponsorship for its Youth Only Zone (YOZ), after deciding to step up
its ’trend sports’ output.
Sales manager Michael Lams has been chosen to front the team.
Lams, a Eurosport employee of two years, is on the hunt for a sales
manager to assist with the UK market and complement ones already in
place in Munich and Paris.
Eurosport has just signed a deal with the German sports marketing
company Bordercross Marketing and Consulting to jointly produce trend
sports programmes for YOZ .
YOZ targets under-20s and broadcasts coverage of snowboarding,
kiteboarding and BMX-ing on Tuesdays, Wednesdays and Saturdays.
Eurosport is planning to increase its trend sports coverage by
broadcasting 12 winter events and four summer events.
Dominic Burns, Eurosport’s sales director for the UK, Netherlands and
Scandinavia, said the events will give advertisers an additional media
Burns thought there were ’enormous opportunities’ for smaller, niche
advertisers that have not traditionally run big-budget campaigns.
The new YOZ team will complement the existing European sales force,
which will continue to sell YOZ.
Burns said the new team would concentrate on selling event sponsorship,
while the existing sales team would handle airtime.
Before joining Eurosport, Lams worked for the trade magazine M&M
In a separate announcement, Eurosport has promoted its sales manager Liz
Jones to deputy sales director.