Eurostar creates dreamy seascape onboard VR experience with AKQA

Eurostar has worked with AKQA to create an onboard VR experience that "captures the magic of Eurostar's passage under the sea".

Created to bring to life Eurostar's new campaign, "Travel state of mind", the Eurostar Odyssey will bring passengers on a virtual train journey with a glass ceiling that shows the underwater world around them.

Guided by two ocean explorers, Rose and Benoit, the journey is packed full of stories from pirates’ legends of lost treasures, to meetings with mermaids and an encounter with a charismatic octopus. A gaming element allows voyagers to count different species along the way, for those that like to compete.

The experience lasts around five to eight minutes and is available on Eurostar’s new e320 and refurbished e300 trains via specially designed headsets distributed throughout the summer at peak travel periods for families.  It is accessible on services between London and Paris, Lille, Brussels, Lyon and the South of France.

"This unique and innovative adventure is exclusively designed to enrich the travel experience for our customers. Speeding under the sea on a train is an exciting part of the Eurostar journey and with virtual reality, we’re making it even more memorable," Guillemette Jacob, head of marketing, Eurostar, said.


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