Eurostar launches campaign to mark 15th anniversary

LONDON - Eurostar will this week roll out a campaign to celebrate how it has changed European culture since launching in 1994.

Eurostar
Eurostar

The press, radio, outdoor and digital campaign, by Fallon, will encourage consumers to visit Eurostar's social media site, Littlebreakbigdifference.com, and describe the biggest change to their lives over the past 15 years.

One hundred winners will be invited to a champagne reception on 13 November, with a further 15 couples selected to go on an all-expenses-paid trips to Paris.

Following Eurostar's official 15th anniversary on 14 November, the brand will roll out a second phase of activity highlighting how it has changed perceptions throughout Europe.

One execution will read ‘Paris for an anniversary gift; Paris because it's Saturday', to emphasise the ease with which consumers can now travel to the France.

Another will say ‘Brussels?; Brussels!' to demonstrate the improved awareness of what is on offer at the Belgian capital.

Ads will carry the strapline ‘Celebrating 15 years of connecting Europe'.

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