Eurostar promotes Guillemette Jacob to head of marketing

Eurostar has promoted general marketing manager Guillemette Jacob as head of marketing and brand, replacing Lionel Benbassat.

Guillemette Jacob: has worked at Eurostar since 2009
Guillemette Jacob: has worked at Eurostar since 2009

Based in Paris, Jacob has been tasked with continuing to strengthen the Eurostar brand proposition across its core markets, as well as introducing the high-speed rail service to the Netherlands. Eurostar’s new route to Amsterdam is set to launch at the end of 2017.

Jacob will also be responsible for marketing, customer relationship management, brand and social media departments at Eurostar, as well as its design studio.

Having joined the international train operator in 2009 as general marketing manager in France, Jacob previously spent six years at FMCG company St Hubert as brand marketing manager. She started her career at Danone, where she was product marketing manager.

Benbassat, Eurostar’s former marketing and product director, left earlier this month to join Fred & Farid Paris as managing director