Eurostar revenues up thanks to ash cloud disruption

Eurostar passenger numbers and revenues grew over the first half of the year as a result of the thousands of travellers who used the cross-Channel rail service during the volcanic ash cloud crisis.

Eurostar: grounded fliers take the train
Eurostar: grounded fliers take the train

According to a trading update by the company, in the first six months of 2010, passenger numbers rose by 6% year-on-year to 4.6 million and revenues were up 18% on 2009 to £404m.

While admitting it benefited from the additional 50,000 passengers gained during the closure of European airspace, Eurostar chief executive Nicolas Petrovic said confidence was also returning in the business traveller market.

Petrovic said: "While our core routes continue to be busy more and more people are opting to travel further afield and explore new destinations by train.

"Forward bookings are looking strong and with the increasing appetite for high speed rail travel in Europe, the trend looks set to continue."

Earlier this week, Eurostar launched its first TV campaign in three years to convince consumers of the ease of train connections on the continent. The campaign, which carries the strapline "Exploring is beautiful", focuses on forward destinations such as Lyon and Cologne.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content