Eurostar to review media account

Eurostar is to review its media planning and buying account out of Manning Gottlieb OMD, ahead of the passenger train provider’s move to St Pancras station in 2007.

The company has pledged to up its media spend to around £10m a year, from its current level of £4.5m, a move which has triggered the review of the account held by the Omnicom-owned agency.

Manning Gottlieb OMD is expected to re-pitch for the account, which it has held since 1995, in a process to be managed by audit outfit Billets.

A spokesman for Eurostar said the massive uplift in the company’s media spend once the new services to and from the continent begin in 2007 had necessitated the review of the account.

It is expected that the new holder of the account will be named by October 2005, with perhaps even one round of presentations by the shortlisted agencies.

Eurostar’s TV campaigns have become some of the most well-known in the business over the last decade, with pop siren Kylie Minogue and football’s enfant terrible Eric Cantona all starring in the high-profile spots.

The new terminal at St Pancras, with additional stations at Stratford, in East London, and Ebbsfleet, Kent, will open to coincide with a massive shortening of journey times from the UK to France and Belgium.

It is expected that the London to Paris route will take 2 hours and 15 minutes, while London to Brussels journey time will be reduced to 1 hour and 55 minutes.

By Kevin May

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