Eurostar rolls out 'Little break, big difference' social media site

LONDON - Eurostar is launching a social-media website to help consumers make the most of their trips to Paris, Brussels and Lille.

Eurostar
Eurostar

Users of the website, Littlebreakbigdifference.com, can search for holiday tips for Eurostar's destination cities.

Advice is broken into four sections: Art & Culture, Food & Drink, Music & Nightlife and Fashion & Beauty.

Eurostar will be working with travel filmmakers and arts and culture bloggers to provide content for the site.

The site is part of the brand's ongoing above-the-line campaign, using the strapline ‘Little break, big difference', encouraging people to take short breaks.

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