Eurostar sponsors Sport Industry Awards and backs new category

LONDON - International train operator Eurostar has inked a two-year deal to sponsor the Sport Industry Awards, as well as backing a new category, The Eurostar European Sport Sponsorship Award.

The awards, which take place on April 27 2006, are to celebrate commercial excellence in sport.

The Eurostar Award marks the first time the UK Awards ceremony has opened up its entry procedure to the European market place.

Nick Keller, managing director of thw Sport Industry Awards, said: "There could be no better or more European partner than Eurostar to help the awards establish stronger links with the European sports industry."

There are 16 awards in total including Sport Brand of the Year, Best TV Sport Commercial and Best Sport Poster.

Eurostar joins Ernst & Young, Sport England, SG Hambros and the Financial Times as the awards official sponsors.

BBC sports presenter John Inverdale is chairing the judging panel.

To enter the awards, visit the Sport Industry website.

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