Shortly after its 25th birthday, Eurostar has launched an ad to reignite the "challenger mentality" of campaigns past.
The campaign follows the adventures of a thrill-seeking ostrich named Seymour as it explores Europe. It was created by Engine and comprises two spots.
"Market" depicts the flightless bird as it saunters through a quirky Parisienne market. Seymour stares deeply into the eyes of a for-sale portrait painting, before bumping into an antique harp.
"Punk" shows Seymour observing mohawk-sporting rockers in a Camden museum. Inspired by the defiance of London’s punk scene, the ostrich throws caution to the wind and steps over a "please do not cross" line on the floor.
Launched alongside print, outdoor, cinema and digital activity, this marks Engine’s first work with Eurostar since winning the account last year.