National Savings has appointed Evans Hunt Scott to handle its
direct marketing alongside the incumbent agency, GGT Direct, after a
two-way pitch against WWAV Rapp Collins.
GGT Direct was not part of the pitch process, although it has two years
of its contract still to run and will work with EHS.
National Savings’ commercial director, Christopher Moxey, said: ’We look
forward to working with EHS and GGT Direct in producing a marketing
framework to deliver sales and support the brand positioning being
developed by BMP DDB.’
National Savings called a pitch across all parts of the bank’s marketing
business last October when it suspended its contract with the
above-the-line incumbent, HHCL & Partners, and Walsh Trott Chick Smith
began work on a caretaker basis. M&C Saatchi was then asked to advise on
repositioning the brand ahead of an official pitch.
Separate contests were held for above-the-line creative, media planning,
media buying, direct marketing, database management and corporate
In the contest for advertising, BMP DDB won the pitch against Leo
Burnett, WCRS and M&C Saatchi, while its sister agency, BMP Optimum, won
the media planning and buying. HHCL & Partners had declined to repitch
Both EHS and WWAV Rapp Collins pitched for the database business as well
as for the main direct marketing task. EHS picked up both accounts. An
agency to handle corporate identity will be appointed in the summer.
The Government-run bank is repositioning itself to be more attractive to
consumers. As well as a new marketing direction, it will launch a range
of savings products appropriate to the deregulated savings market.
On winning the business last week, BMP recommended that the bank
consider using TV in addition to press advertising, its traditional
medium of choice.
Terry Hunt, the creative director at EHS, was unavailable for comment.