Eve Pollard, former editor of The Sunday Express and the Sunday
Mirror, is launching a magazine publishing company, backed by the
venture capitalist group, Phildrew Ventures.
Pollard, who will be chairman of Parkhill Publications, said she planned
to produce two to three consumer magazines by the start of next
Although she was unwilling to divulge which magazine sectors the company
would target, Pollard said: ’It will not at all be just women’s
magazines.’ She did not rule out the possibility of also getting
involved in contract magazine publishing.
Parkhill will be based in offices in Holborn, London, and Pollard is
seeking to recruit around 35 staff for the new venture. She has made a
number of key management appointments. David Sinclair, who was the
editor of The Mail on Sunday’s Financial Mail until last month, will be
editorial director. Jane Sproul, the former advertising manager of The
Mail on Sunday’s Night & Day magazine, will be publisher.
Charles Thompson, who worked for the specialist investment bank,
Granville, will be commercial director. Pollard has also poached two
journalists from The Sunday Express.
Pollard added: ’We believe we have identified a number of
under-exploited consumer markets in general features and leisure areas,
where we can create original, quality magazines. The key to our success
will be communicating the magazines’ market position and matching the
needs of advertisers to a new readership.’
Frank Neale, a partner of Parkhill’s backer, Phildrew Ventures, will
join the board as a non-executive director. He said: ’We only back
start-ups when we find a really superb management team that has done it
before for other people and now wishes to do it for themselves.’
Bates Dorland is in talks with Pollard about working on the ad strategy
for the new company and its publications.
Pollard is no stranger to the world of magazine publishing. Apart from a
short stint at Northern & Shell’s Chic magazine last year as
editor-in-chief, she has edited The Mail on Sunday’s You magazine - an
experience she described this week as ’the most enjoyable part of my
Fleet Street career’ - and was the launch editor of Elle in the US.