Eve "Sleep" by in-house

Eve only makes one mattress and believes it's the perfect one.

The mattress combines a high-density foam base, a mid layer of high-resilience comfort memory foam and a "new-generation" memory foam top layer.

A TV ad to promote it was created in-house, led by Kuba Wieczorek, Eve's co-chief executive.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE