Eve Sleep has enlisted a stop motion yodeling cockerel for a spot celebrating mornings.
The ad shows the cockerel (or "le coq", in French), as it hops out of bed and embraces "la vie en jaune" (or "life in yellow," in English) with a cavalcade of farm animals.
The campaign made its TV debut in France on Sunday (2 May). It was written by Edward Usher, art directed by Xander Hart and directed by Peter Sluszka through Hornet Animations. Media is handled by Mediaplus.
In November last year, Eve Sleep launched a campaign encouraging the nation to "switch off".