The Evening Standard’s ad director, Mike Orlov, has initiated his
first major changes to the paper’s sales structure, carving his
department into three divisions reporting to newly established group
The move follows a strong half-year for the department, with ad sales
enjoying 14 per cent growth despite a 3 per cent drop in the Standard’s
Charlie Bennett, the former head of Metro’s advertising sales who
returned to the Standard earlier this year, is rewarded with a position
as head of client sales. The former new-media manager Neville Toptani
becomes head of planning while the group head, John Gill, takes the role
of head of agency sales.
The agency sales department will be grouped around two brand
The former Hot Tickets brand manager Stephen Lafferty moves over to take
charge of newsprint, while another former group head Mike Bell takes
responsibility for Hot Tickets and its fellow magazine brand ES.
The moves create a new level of management beneath the deputy
advertising director, Zoe Bartle. Toptani, Gill and Bennett will report
The change seems designed to bring the Standard’s sales operation closer
to media agencies, something Orlov built a reputation for while he was
agency sales manager at the The Mail on Sunday.
’Zoe and I will be working together on broader strategic issues for the
Evening Standard,’ said Orlov, who was a surprise choice to succeed Sue
Dear when she became ad director of The Mail on Sunday in April. ’I’m
devolving power and authority and responsibility and giving Zoe and
myself the time to be more proactive.’