The London Evening Standard is climbing on the web recruitment ad
bandwagon with bigbluedog.com, an internet job site which goes live on
The site will offer Evening Standard advertisers a free opportunity to
place their recruitment ads online as well as in the newspaper.
It will carry advertisements and editorial from each Monday’s Just the
Job supplement and contain recruitment features, advice on careers and
writing CVs, plus job-related breaking news.
Like Guardian Unlimited’s jobs site, users can be e-mailed job briefs
that fit their submitted requirements, and have the option of completing
an online CV.
The CV can be sent anonymously to clients and posted on Peoplebank, the
recruitment site of the Evening Standard’s parent company, Associated
Alternatively, users can apply direct to advertisers via e-mail by
attaching their personal CV.
A small team within the newspaper’s classified department, reporting to
classified ad director Sally Smith, will sell banner ads and full-screen
ads on the site to recruitment agencies.
Evening Standard managing editor of production Doug Wills said: ’The
site will carry the Evening Standard brand but will also have an
identity of its own. We have been a front runner with other online sites
and this is a logical extension for us.’
A promotional campaign in tube and railway stations by MediaVest and
Poster Publicity will feature footprint trails on concourse floors.
There will also be ads on ticket barriers and on Maiden Outdoor sites
within the stations.