Feature

Event 100 Club 2016: No. 1 - Michael Wyrley-Birch

Taking the top spot in the Event 100 Club 2016 is TRO's chief operating officer EMEA, Michael Wyrley-Birch.

Wyrley-Birch ensured the business achieved all its key objectives last year
Wyrley-Birch ensured the business achieved all its key objectives last year

2015 was a year of firsts with the agency winning international recognition with its first Cannes Lion and a Clio Sports Award for the Lucozade Sport Conditions Zone – the most awarded campaign in TRO’s history.

Further global development came in the form of a new office in Madrid, to support the growing business in Spain and the wider EMEA region.

The agency delivered a financially robust performance as Wyrley-Birch ensured the business achieved all its key objectives last year, and under his leadership TRO has continued to invest in insight and innovation, growth and talent, to ensure it is able to serve its clients with the most effective and creative experiential solutions.

Following the big reveal at the Event Christmas party, Wyrley-Birch spoke to acting associate editor Georgi Gyton about what it means to be number one.

The full Event 100 Club 2016 rankings can be found below:

Event 100 Club 2016 rankings: 1-50

Event 100 Club 2016 rankings: 51-100

Michael Wyrley-Birch tops Event 100 Club 2016

Plus, pictures from Event's Christmas party and Event TV: Highlights from Event 100 Club 2016.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics