2015 was a year of firsts with the agency winning international recognition with its first Cannes Lion and a Clio Sports Award for the Lucozade Sport Conditions Zone – the most awarded campaign in TRO’s history.
Further global development came in the form of a new office in Madrid, to support the growing business in Spain and the wider EMEA region.
The agency delivered a financially robust performance as Wyrley-Birch ensured the business achieved all its key objectives last year, and under his leadership TRO has continued to invest in insight and innovation, growth and talent, to ensure it is able to serve its clients with the most effective and creative experiential solutions.
Following the big reveal at the Event Christmas party, Wyrley-Birch spoke to acting associate editor Georgi Gyton about what it means to be number one.
The full Event 100 Club 2016 rankings can be found below:
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