Event 100 Club 2016: No. 3 - Deborah Armstrong

Deborah Armstrong is behind the immersive Shangri-La experience at Glastonbury, and founded her own event design company, Strong & Co in 2006, where she is also creative director.

Armstrong is currently working on a new immersive project known as Summerland
Armstrong is currently working on a new immersive project known as Summerland

The company has gone on to deliver events for clients including The Liverpool Biennial, The Guardian & Observer, EMI and Carl Cox.

In November she unveiled details of a new project known as Summerland, which is to take place in London in the winter of 2016. 

It will be a hyper-realistic and fully immersive tropical paradise that will be housed in a secret venue, with Londoners able to experience a holiday in a day.

The full Event 100 Club 2016 rankings can be found below:

Event 100 Club 2016 rankings: 1-50

Event 100 Club 2016 rankings: 51-100

Michael Wyrley-Birch tops Event 100 Club 2016

Plus, pictures from Event's Christmas party and Event TV: Highlights from Event 100 Club 2016.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Topics