Voted number ten in the 2016 edition of the Event 100 Club, Pullan reveals his forecast for the next 12 months.
"The EU referendum in UK and the wider unresolved economic issues in Europe will cause some market wobbles which may have CFOs running to safety by cancelling a few things. However I believe the amount of their own money that agencies are expected to spend on pitches will continue to increase.
And doubts will be raised in Brazil and around the world about Rio's ability to stage the Olympics right up to the opening ceremony, after which a wave of goodwill will leave us hailing it the best games ever."
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