Event 100 Club's 2016 predictions: Julian Pullan

Over the past two weeks, the Event 100 Club 2016's top ten has been revealing how they see the industry shaping up in the months ahead. In the tenth and final instalment, Julian Pullan, vice chairman and president international of Jack Morton Worldwide, shares his outlook for 2016.

Pullan says any doubts around Rio's ability to host the Olympics will be forgotten once it gets underway
Pullan says any doubts around Rio's ability to host the Olympics will be forgotten once it gets underway

Voted number ten in the 2016 edition of the Event 100 Club, Pullan reveals his forecast for the next 12 months.

"The EU referendum in UK and the wider unresolved economic issues in Europe will cause some market wobbles which may have CFOs running to safety by cancelling a few things. However I believe the amount of their own money that agencies are expected to spend on pitches will continue to increase.

And doubts will be raised in Brazil and around the world about Rio's ability to stage the Olympics right up to the opening ceremony, after which a wave of goodwill will leave us hailing it the best games ever."

View the Event 100 Club 2016 rankings in full and biographies from this year's top 20.

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