Voted number nine in the 2016 edition of the Event 100 Club, Brown reveals his forecast for the next 12 months.
"The 2015 Rugby World Cup was the first in the truly digital era and introduced new sport and fan engagement technologies for the first time. Keeping ahead of these technologies will become ever more critical to the discerning fan, with so many other leisure opportunities on offer.
"There is significant commercial potential and long-term value in a truly engaged fan base, and the most successful sports and major events will be those that feed the inherent passion in a sophisticated, intuitive and modern way."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.