Event 360: Save the Children plans to roll out Forced to Flee

Save the Children hosted an experiential huddle at the Event 360 forum this morning (25 May) in which it revealed hopes to roll-out its Forced to Flee immersive event to the general public.

The charity is looking to roll out the event to the general public
The charity is looking to roll out the event to the general public

The event, which took place on 17-18 May, sought to show invited supporters of the charity how it feels to be on the ground in a war zone, and to hear the real stories of children caught up in conflict and violence.

Ellie McLeod, head of special events at Save the Children told delegates that her remit was to raise awareness and achieve additional income, however it was the first time the charity had hosted an event such as this.

McLeod said it had lots of donors who want to help, especially in light of what’s been happening in Syria and other parts of the Middle East in the past few years.  however,  she said it was not financially viable to take people over there to see what’s happening for themselves and this experience was devised to try and achieve that. "My team comes in to try and engage people through events," she added.

The charity has done a lot with VR, and as it’s such a popular thing at the moment McLeod said they didn’t want to use it for this experience, and wanted to do something a bit different.

It therefore used the latest binaural 3D audio technology to take guests on a journey through a series of emotional settings.

"We needed to be really mindful of the stories we are telling and make sure they are authentic," explained McLeod.

"The reception we got from it was overwhelming. We were quite worried as we’d never done anything like this before, but we did what we set out to do which was the bring real children’s stories to life," she said.

"We now want to roll it out to the public and See Tickets, as well as expanding it to other donors," added McLeod. She said the charity had also had lots of offers of support and sponsorship.

In terms of future experiences McLeod said she wanted to focus on expanding Forced to Flee for now and then would like to do something different again in perhaps a year.

View the images from the Forced to Flee event here.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton