The two agencies, who collaborated on 80 individual events during May and October 2013 for the gin brand, also scooped three further gongs at this year's leading industry awards ceremony, including Best New Event, Best Brand Activity at a Festival or Public Event and Creative Event of the Year. A total of 24 awards were handed out on the night.
More than 700 industry professionals attended the glitzy ceremony at east London venue Troxy, which was hosted by television personality Rick Edwards and featured a 1920s theme. This came in the form of entertainment from dance group Swing Patrol, a paparazzi-themed stunt at the entrance of the venue created by agency George P Johnson and food and drinks supplied by catering partner Zafferano.
The final of corporate entertainment competition Beat the Brief, organised by Sternberg Clarke, also took place on the night with four acts going head-to-head. Beatboxing and a cappella group Beatvox was crowned the winner by the audience, who voted for their favourite act via Twitter.
An after-party was hosted at the venue by London venue Cirque le Soir, who brought a touch of their risqué theatrics to round off the night.
Yasmin Arrigo, editor-in-chief at Event magazine, said: "The turnout for this year's awards has been incredible and we're delighted that so many representatives from agencies, venues, suppliers and associations attended our annual celebration of what the industry has achieved in the last 12 months."
Event Awards 2014: the winners
Best Brand Activity at a Festival or Public Event
Winner
Hendrick's Carnival of Knowledge, Steely Fox and W for Hendrick's Gin
Highly Commended
Shenanigans, PS Live for Tourism Ireland/Carat Sponsorship
Finalists
EE @ Glastonbury, Cake for EE
Volvo at Goodwood Festival of Speed, TRO for Volvo
Lucozade Energy Snowbombing Road Trip, TRO for Lucozade Ribena Suntory
#fastservice Hertz 24/7 at Wimbledon 2013, We Few for Hertz
Best Brand Experience Event
Winner
Share A Coke 2013, Heart Productions for Coca-Cola
Highly Commended
Time Warner Cable Studios, CAA Sports for Time Warner Cable
Finalists
Bushmills Live, Smarts Communicate for Bushmills Irish Whiskey
Hendrick's Carnival of Knowledge, Steely Fox and W for Hendrick's Gin
Lynx Space Academy (LSA) Live, Slice for Lynx
NFL On Regent Street, Wasserman Media Group for NFL
TomTom Runner Cardio Launch, Reverb for TomTom
Best Christmas Party Package
Winner
Meji Media Presents - Moonlight & Mistletoe - The World's Best Value Christmas Party Experience, Meji Media
Highly Commended
Christmas in Colorado, Battersea Evolution 2013, Smart Christmas Parties
Finalists
1920s Christmas Party Package at Epsom Downs Racecourse, Epsom Downs Racecourse
A Dickensian Christmas, Willows Farm 2013, Smart Christmas Parties
The Electric Flamingo Lounge & Social Club at The Brewery, The Brewery
The Ultimate Christmas Party Package, Concerto Group for Ultimate Experience
Best Conference or Internal Staff Event (sponsored by JLA)
Winner
ITV Big Think, ITV
Highly Commended
Sainsbury's Our Conference 2013, DRP for Sainsbury's
Finalists
Cisco Live! 2014, George P Johnson for Cisco
Desperados 4th D-day Event – From London To Paris!, Wonderland Events for Desperados
Shit Just Got Real, Rapport for Capital One
The Ambassador Road Show, All About The Idea for Coca-Cola Enterprises
Best Exhibition
Winner
Ideal Home Show, Media 10
Highly Commended
Bett 2014, i2i Events Group
Finalists
Grand Designs Live, Media 10
Campus Party, Sledge for O2 Telefonica
Ideal Home Show Christmas, Media 10
The London Bike Show, Telegraph Events
Best Integrated Event Campaign
Winner
Priceless London, Big Group for MasterCard
Highly Commended
Martini 150th Anniversary, Exposure for Bacardi Martini
Finalists
Bushmills Live, Smarts Communicate for Bushmills Irish Whiskey
Share A Coke 2013, Heart Productions
Wella Trend Vision, Jack Morton Worldwide for P&G Wella Professionals
#XboxOneTour, The Field for Microsoft - Xbox One
Best International Event
Winner
Martini 150th Anniversary, Exposure for Bacardi Martini
Highly Commended
The Miller Music Tour 2013, Essentially for MIller Genuine Draft
Finalists
Coca-Cola Be Active Travelling Showcase, Heart Productions for Coca-Cola & Ignition
Dubai World Cup Opening and Closing Ceremony 2014, Sledge for Meydan
Johnnie Walker - Step Up To The VIP Lifestyle, RPM for Diageo
Top Gear Festival Durban 2013, Brand Events
Best New Event
Winner
Hendrick's Carnival of Knowledge, Steely Fox and W for Hendrick's Gin
Highly Commended
Design Shanghai, Media 10
Finalists
100% Optical, Media 10
Get Reading, George P Johnson for Evening Standard
JCB Global Dealer Event, DRP for JCB
Race to the Stones, Threshold Sports
Best Outdoor Event
Winner
The Return of Colmcille, Walk the Plank for Culture Company 2013
Highly Commended
JCB Global Dealer Event, DRP for JCB
Finalists
Coronation Festival, Media 10
NFL On Regent Street, Wasserman Media Group for NFL
Sainsbury's Sport Relief Games, Limelight Sports for Comic Relief
Vodafone New Year's Eve 2014, Wasserman Media Group for Vodafone
Best PR Event or Stunt (sponsored by George P Johnson)
Winner
Launch of PS4, Fever PR for Sony
Highly Commended
The Choir of Davids, Tricker PR for VisitAberdeen
Finalists
Uigeadail, The Untamed Spirit of Islay, GMR Marketing for Ardbeg
Xbox One UK Launch, Heart Productions for Microsoft and Edelman
Best Teambuilding Activity (sponsored by MediaPowerhouse)
Winner
Senior Team Development Programme, DRP for Chiltern Railways
Highly Commended
EasyJet Customer Service Champion Programme, Crown for easyJet
Finalists
First Gear - The IT Pack Final, Darkstar Events UK for Insurance Times
Group Graduate Development Programme, Bluehat Group for HSBC
UK Challenge, International Management Group
Brand Experience Agency of the Year (sponsored by Mash)
Winner
Amplify
Highly Commended
Heart Productions
Finalists
George P Johnson
Sledge
TRO
Wasserman Media Group
Caterer of the Year (sponsored by Jam Staffing)
Winner
Harbour and Jones Events
Highly Commended
Bubble Food
Finalists
Food by Dish
Payne & Gunter
Creative Event of the Year (sponsored by EFX)
Winner
Hendrick's Carnival of Knowledge, Steely Fox and W for Hendrick's Gin
Highly Commended
Martini 150th Anniversary, Exposure for Bacardi Martini
Finalists
G20 Opening Ceremony, Drive Productions for The Kremlin
Jim Beam Stillhouse, Focus PR on behalf of Maxxium UK and Beam Global
The Answer to Infection, Rapport for Thomas Cook
Vodafone New Year's Eve 2014, Wasserman Media Group for Vodafone
Event Industry Supplier of the Year, production, AV, sound, lighting, set building, theming and technology (sponsored by First Image)
Winner
Arena Group
Highly Commended
Quantum Special Effects
Finalists
Eventbrite
Event Prop Hire
Hawthorns
The Icebox
Event Industry Supplier of the Year, security, staffing and crewing
Winner
Purity
Highly Commended
Off to Work
Finalists
Diamond Event Services
Mash Staffing
The Field for Microsoft
Event Space of the Year - 400+
Winner
The Roundhouse
Highly Commended
The O2
Finalists
8 Northumberland Avenue
Alexandra Palace
Natural History Museum
Hyde Park
Event Space of the Year - Less than 400 (sponsored by CrowdScreen)
Winner
OXO2
Highly Commended
RSA House
Finalists
The Deck at the National Theatre
The Goldsmiths' Centre
Tower Bridge
Event Team of the Year
Winner
Corporate Innovations
Highly Commended
EE and WRG
Finalists
ClinkClink
Heart Productions
Media 10 Limited
Top Banana Communication
Exhibition Venue of the Year
Winner
Excel London
Finalists
Ricoh Arena
The NEC
Production Agency of the Year (sponsored by Gallowglass)
Winner
BrandFuel
Finalists
Fisher Productions
The Fresh Group
Rising Star
Winner
Chloe Martin, Ampersand Events
Highly Commended
Alex Wilby, Ashfield Meetings and Events
Sian Downes, Edinburgh Chamber of Commerce
Finalists
Victoria Hart, EMAP
Venue Team of the Year (sponsored by AEO)
Winner
SECC
Highly Commended
Troxy
Finalists
Swan, Shakespeare's Globe
ZSL London Zoo
Grand Prix (sponsored by Event magazine)
Winner
Steely Fox and W
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